A Small Business Owner's Guide to Paid, Earned, Owned, and Shared Media
We learn what paid, earned, owned, and shared media are, how they differ, and which you should be using to grow your business.
Author Profile
Gini Dietrich
Biography
Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She is the creator of the PESO Model and has crafted a certification for it in partnership with Syracuse University. She has run and grown an agency for the past 15 years. She is co-author of Marketing in the Round, co-host of Inside PR, and co-host of The Agency Leadership podcast.
ARTICLES BY Gini Dietrich
Does Your Business Need a Devil’s Advocate? How It Can Benefit Your Team
For business leaders, having a person on your team who points out what you might be doing wrong is not comfortable, but it is necessary for your success.
6 Tips to Manage Media Relations in the Digital Age
Many business owners consider writing a news release and sending it to a list of journalists a job well done. But media relations is more than that.
What's the Difference Between a Founder and a CEO?
Many of us start a business because we have a different way of doing things. As the business grows, determining whether you want to play the role of founder or of CEO becomes extremely important.
7 Tips on Running a Successful Virtual Company
Running a virtual company isn't so scary. Your team doesn't have to commute, they're more productive, and they're more loyal. Here are some tips on how to make it work.
Personalize Your Organization's Media Relations Efforts
Media relations isn't easy because it's all about building relationships, which take time. When approached like you would dating, it's much more successful.
The Lies and Truths of Content Distribution
When pursuing content marketing, social proof is a big deal. But there are content distribution lies that don't equate to large numbers of social shares.
Communications Trends for 2015
While no one has a crystal ball and can really predict the future, there are five communications trends that experience tells us will come true in 2015.
10 Books to Read or Gift This Holiday Season
To help you think through gifts for your favorite reader, or for you to have something to read during your downtime, we recommend 10 great books.
