Author Profile
Erik Harbison
Areas of Expertise: Email marketing, emerging marketing strategies, performance-based marketing, and customer retention/loyalty
Website: https://www.aweber.com/
Website: https://www.aweber.com/
Biography
Erik Harbison is the Chief Marketing Officer at AWeber where he oversees AWeber's overall marketing operations, vision, and strategy. Erik has more than 20 years of experience in the marketing and advertising space that includes starting and selling a boutique agency, growing award-winning marketing teams, and performance-based campaigns. His areas of expertise range from emerging marketing strategies and customer retention/loyalty to email marketing, social media, and performance-based marketing recipes. He also expresses his passion for marketing by serving as a guest instructor for New Media Marketing courses at Drexel University and as a Strategic Advisor for the Philadelphia Interactive Marketing Association.
ARTICLES BY Erik Harbison
3 Smart Ways to Spring-Clean Your Email Marketing List
Email delivery is a fickle beast, which is why list hygiene is so critical. Here's how to clean up your email lists, improve your deliverability rates, and build a loyal audience.
Email Marketing Is Evolving: Are Your Campaigns Keeping Up?
The success of your future email marketing campaigns will revolve around being hyper relevant. To accomplish this, here’s what you need to know about the future and what it holds for successful email marketing.
