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Eric Groves

Author Profile

Eric Groves

Website: https://www.alignable.com

Biography

CEO & Co-founder of Alignable, Previously at Constant Contact for 10 years where he led Sales, Business Development, and Strategy growing the business from startup stage to 400,000 customers and $200M in revenue. Groves authored The Word-of-Mouth e-book and The Constant Contact Guide to Email Marketing, and is recognized as an expert on Engagement Marketing, Email Marketing, and local business, appearing on MSNBC's Your Business, Small Business Trends, Fast Company and The Small Business Advocate.  Prior to Constant Contact, Eric held various leadership positions in sales, business development, and mergers and acquisitions at AltaVista, iAtlas, InfoUSA, MFS Communications, SBC (AT&T), and Citigroup. Eric has served as a board member for LogoWorks, uTest, BigCommerce, and More Than Words. Eric holds a B.A. in Economics from Grinnell College and an MBA from the University of Iowa.

ARTICLES BY Eric Groves

Here’s How to Make Connections and Bring in New Customers to Your Business

Here’s How to Make Connections and Bring in New Customers to Your Business

Is your business benefiting from the number one source of new customers: word-of mouth referrals?

5 Key Connections That Drive Small Business Success

5 Key Connections That Drive Small Business Success

There are five relationships every entrepreneur should establish. By forging these connections, business owners will gain access to knowledge and resources that will move their companies forward.

The Small Business Owner's Lament: 'Please Make My Website Show Up'

The Small Business Owner's Lament: 'Please Make My Website Show Up'

What's the biggest complaint small business owners have about their websites? According to a recent Small Business Insights Poll of over 250 small business owners, it's “not being found on search engines.” Here's how to get found.

3 Tips for More Word-of-Mouth Referrals

3 Tips for More Word-of-Mouth Referrals

It’s incredible when someone puts their reputation on the line to recommend you—these referrals are a great source of new business. Here are three tips to maximize your word-of-mouth potential.

Turning the Tables on Yelp: It's Our Turn to Rate the Popular Review Site

Turning the Tables on Yelp: It's Our Turn to Rate the Popular Review Site

In the spirit of National Small Business Week, we turned the tables and gave small business owners the opportunity to rate one of the most powerful forces in the industry today—ratings and reviews giant Yelp.

Getting a Marketing Badge from the Girl Scouts

You can learn a lot from the Girl Scouts and you don't even have to be a member — or even female, for that matter. In this case I'm talking about the Girl Scouts of Oregon and Southwest Washington, which does a fantastic job of using email marketing to communicate with more than 11,000 volunteers and nearly 19,000 members and their parents.

Driving Email Engagement with Video

Do you like to watch videos online? You're not alone. According to comScore, the average U.S. Internet user watches 186 videos every month. (Yes, that's every month.) There are 100 million YouTube videos played on mobile devices every day. Video is everywhere. And, video can be added to your email too, to help drive engagement with your subscribers. The caveat is that you don't want to embed the video itself in your message, because many email clients will strip out the code necessary to play the video correctly, resulting in a poor experience for the recipient. But you can easily put a thumbnail image and link to the video for playing.

What To Do With All Those SXSW Contacts

If you're like me, you're back from South By Southwest (SXSW) in Austin, Texas, with a backpack full of business cards from people you met at panel session, parties, and on the tradeshow floor. What to do with all those cards and contacts?

Time to Jump Aboard Location-based Services

The social nature of services such as Foursquare and Gowalla make them excellent vehicles for word-of-mouth marketing. Both make it easy for users to share their whereabouts with friends on Facebook and followers on Twitter.So how can you as a small business owner take advantage of location-based services?

Clean Up Your Email List for Better Results

Most of the time, we in the email marketing business talk about how to grow your list and expand your audience. But as we enter the winter doldrums -- New Years is long over, the Super Bowl champion has been decided, March Madness and baseball have yet to start -- now is the time to take a step back and clean up your email list.