Author Profile
Diana Mackie Wertz
Biography
Diana Mackie Wertz is a freelance writer and a believer in The American Dream—small business. Diana helps small businesses stay up-to-date on the latest news, best digital marketing practices, and, most important, the top digital tools to increase efficiency and productivity. She also writes for a variety of publications including The Huffington Post and Business.com. Follow her on Twitter!
ARTICLES BY Diana Mackie Wertz
Small Business Owners: Be Sure to Document Your Employees’ Valuable Knowledge
Learn how to develop an employee knowledge base in order to document important information and improve your operational efficiency.
The Check's in the Mail: An Action Plan for Late Paying Customers
If your delinquent customers know you mean business, they'll be less likely to try to skirt payments in the future. Here's how to deal with the five most common late payment situations or excuses.
Is Your Marketing Above Board? Common Illegal Marketing Mistakes Small Businesses Make
Do you know if your marketing efforts are crossing the legal line? Here is a quick overview of small business marketing mistakes that are actually illegal.
The Value of Receivables Management for Small Businesses
What can businesses do to collect sooner, collect more successfully, and still collect the full payment due to them? Begin practicing Receivables Management.
Creating Brand Evangelists: It’s All About Falling in Love
How can you cultivate loyal, lifelong customers who are dedicated brand evangelists? Make them fall in love with your brand.
