8 PR Strategies for Non-Profits and Other Mission-Driven Organizations
Mission-driven businesses often struggle with visibility and engagement. PR is a powerful strategy that is 90% more effective than advertising at influencing consumers.
Author Profile
Dawn Carrington
Biography
Dawn Carrington is an award-winning communications and PR mogul and has worked for the UK Royal Family, a UK Prime Minister, and BBC Dragon's Den judges. Her experience ranges from startups to Fortune 500 companies. She currently provides PR and Communications Consulting services and Fractional Comms Leadership to small to medium businesses, helping her clients raise their brand awareness, credibility, and trust.
ARTICLES BY Dawn Carrington
PR Lessons From Madonna: What Small Businesses Can Learn
Madonna's PR playbook has some surprisingly valuable insights that small businesses can use to up their own PR game.
How Storytelling in Public Relations Can Elevate Your Brand
Discover insights, examples, and actionable tips for ways your small- to medium-sized business can use storytelling in PR to elevate your brand.
