How to Become the Go-To Expert in Your Industry
Here is a practical playbook for entrepreneurs who want to move from “best-kept secret” to go-to expert on a limited budget.
Author Profile
Dawn Carrington
Biography
Dawn Carrington is an award-winning Communications Director, Board Advisor and speaker. She has shaped the strategies, narratives and public image of hundreds of clients including Prime Minister Lord David Cameron, HM Queen Elizabeth II, HM King Charles III, the Mayor of London, the Bank of England, seven UK regulators and FTSE 100s and PwC.
ARTICLES BY Dawn Carrington
8 PR Strategies for Non-Profits and Other Mission-Driven Organizations
Mission-driven businesses often struggle with visibility and engagement. PR is a powerful strategy that is 90% more effective than advertising at influencing consumers.
PR Lessons From Madonna: What Small Businesses Can Learn
Madonna's PR playbook has some surprisingly valuable insights that small businesses can use to up their own PR game.
How Storytelling in Public Relations Can Elevate Your Brand
Discover insights, examples, and actionable tips for ways your small- to medium-sized business can use storytelling in PR to elevate your brand.
