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    2. David Lariviere»
    David Lariviere

    Author Profile

    David Lariviere

      Biography

      ARTICLES BY David Lariviere

      New Device Accurately Measures Radio Audience Data

      New Device Accurately Measures Radio Audience Data

      By the end of 2010, all radio stations in the top 50 markets will be using Portable People Meters, or PPMs, to measure their audiences.

      Choosing the Right Radio Format for Your Target Audience

      Choosing the Right Radio Format for Your Target Audience

      Knowing what radio formats target what demographics is key to a successful radio advertising campaign.

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