Author Profile
Dave Lavinsky
Biography
Dave Lavinsky is the president of Guiding Metrics, which develops metrics dashboards for organizations. He is also the co-founder and president of Growthink, a consulting and publishing firm that has helped more than 500,000 entrepreneurs and business owners to start, grow, or exit their companies. Growthink specifically helps clients develop business plans, raise capital, and implement executive dashboards to profitably grow their companies. Be sure to learn more about Guiding Metric's features and/or check out Dave's Growthink blog.
ARTICLES BY Dave Lavinsky
Two Things to Include in Your Business Plan That Your Template Doesn't Have
When entrepreneurs write business plans, most will leave out two areas that are key for obtaining outside funding. Don’t make that mistake in your plan.
4 Effective Customer Research Methods to Help You Understand What Customers Want
In order to engage with your customers in a more targeted and personalized way, you need to better understand who they are, what their pain points are, and what they want.
4 Steps to Kick-Start Your Online Business
Whether you’re planning to launch a SaaS website, an e-commerce business, or a website that generates revenue from advertising, there are four key steps you should follow.
Dominate Your Competition Using Metrics
Metrics, or Key Performance Indicators (KPIs), are the numbers in your business that tell whether you are succeeding or not. Learn how to use this to dominate your competitors.
2 Questions That Determine If Your New Business or Product Idea Is Viable
Answering these important questions will help you determine whether your new business or product idea will be a success.
Three Overlooked Benefits of Tracking Your Metrics
Tracking metrics improves performance. But they also give you 3 key benefits you didn't know about.
Six Ways to Win Big with Trade Show Booths
Participating in trade shows offers an invaluable opportunity to showcase your products and services to others in your industry. Dave Lavinsky shares six tips on how to get the most out of the experience.
The Most Important and Most Skipped Part of Your Marketing Plan
Most businesses spend a majority of their time considering different promotional tactics to reach new customers and forget to focus on their “conversion strategy.” Dave Lavinsky explains the need to focus on your conversion strategy before focusing on your promotions strategy.
