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Carol Parenzan Smalley

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Carol Parenzan Smalley

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ARTICLES BY Carol Parenzan Smalley

Make a Strong Impression with Your Executive Summary

The executive summary in your business plan should capture your readers' attention and be a true reflection of your business.

Supporting Documents in Your Business Plan

Supporting Documents in Your Business Plan

The primary goal of any business plan is to present a concise overview of your idea. Supporting documents add detail while keeping the plan itself easy to read and understand.

Tips on Formatting Your Business Plan

Tips on Formatting Your Business Plan

A business plan is much more than just words: It is your business. How you present that business to others has significant impact on its ultimate success.

Incorporating Public Relations Efforts into Your Business Planning

Incorporating Public Relations Efforts into Your Business Planning

Public relations should be part of your marketing plan, and, more important, part of your overall business plan. What message do you want to send?

Use Mind-Mapping Techniques to Think Outside the Business Plan Box

When writing your business plan, you may be tempted to simply use a business-plan software template and fill in the blanks. But an exercise called mind mapping can help you to think outside that box.

Establishing Your Company Image

A first impression is the "make or break" moment. This is why branding is so important, even for startup companies.

Do You Need an Accountant?

Learn more about the various duties of an accountant, and make an informed decision about this role in your company.