Author Profile

Brenda Stoltz

Biography

Brenda S. Stoltz is the Founding Partner of Ariad Partners,a growth agency specializing in helping companies improve their marketing, sales, and brand loyalty. Connect with Brenda on LinkedIn.

ARTICLES BY Brenda Stoltz

Small business brainstorming account-based marketing strategies

Why You Should Be Using Account-Based Marketing (ABM) for Your Small Business

Account-based marketing, a customized marketing and sales approach, gets better sales results than other marketing methods. So why aren't you using it?

Building a website to generate B2B leads

How to Increase Leads From My B2B Website

The biggest challenge for B2B companies is generating leads from their website. Here are some core tips on how you can increase B2B leads from your website as well as conversion.

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and cutting-edge guides and resources. Covering a wide range of topics, from starting a business, fundraising, sales and marketing, and leadership, to emerging AI
technologies and industry trends, AllBusiness.com empowers professionals with the knowledge they need to succeed.

Author Profile

Brenda Stoltz

Biography

ARTICLES BY Brenda Stoltz

Why You Should Be Using Account-Based Marketing (ABM) for Your Small Business

Account-based marketing, a customized marketing and sales approach, gets better sales results than other marketing methods. So why aren't you using it?

How to Increase Leads From My B2B Website

The biggest challenge for B2B companies is generating leads from their website. Here are some core tips on how you can increase B2B leads from your website as well as conversion.

Copywriting for Conversions: 10 Practical Tips to Convert Website Visitors

You don't have to be an award-winning writer to leverage copywriting tips that will help you convert more website leads into sales.

The Secret to Business Survival in Today’s Tough Market

Learn the key business strategies that could mean the difference between thriving or failing during these uncertain times.

Preparing Your Business for the California Consumer Privacy Act: Industry Experts Offer Advice

Scheduled to go into effect Jan. 1, 2020, the CCPA promises to be the most robust consumer data protection law the United States has ever enacted. Here’s what all U.S. businesses need to know.

A New California Privacy Law Could Affect Every U.S. Business—Will You Be Ready?

Whether or not your company conducts business in the Golden State, the California Consumer Privacy Act (CCPA) may still affect you. Here's how to prepare.

What Is Sales Enablement and Why Does It Matter? 3 Experts Weigh In

Sales enablement is a hot buzzword right now, but the definition marketers give it can vary. Here, three pros tell you what you need to know.

5 of the Hottest Trends in Marketing Right Now, According to Industry Experts

If you don’t stay on top of the latest trends, you risk missing out on serious potential for revenue growth and customer acquisition. Industry leaders share what’s hot.

Supercharge Your Sales With the Help of Sales Enablement Technology

Sales enablement solutions can improve the effectiveness of your sales team and process, and ultimately improve your company’s bottom line.

3 Easy Ways to Automate Your Marketing

Marketing automation is a simple way to keep reaching new customers—and it’s not expensive or time-consuming to set up. Learn three ways to get started.