Author Profile
Barbara Goldberg
Biography
ARTICLES BY Barbara Goldberg
'Source Local' Movement Hits Small Business Community
In a community-benefiting trend -- and savvy PR move -- more and more small businesses are using local resources.
Fast Food Vs. Independent Restaurants
In Maplewood, N.J., locally owned, independent eateries have won out against fast-food chains.
Skype Can Ensure You Are Always Prepared to Meet the Media
For your next business trip, be sure you have Skype, in case that next interview is one that could dramatically impact the future of your business.
How to Stay in Control of Your PR Message
When you need to control your message and you need to secure publicity, paid PR vehicles such as the mat release and audio news release are the best and simplest tools available.
How to Shoot Video for Your PR Campaign
Follow these basic tips and your video will be fast-paced, fun to watch, and full of potential for both internal and external PR.
Three Steps to Ensure Media Will Read Your Pitch
Keep your subject lines relevant and catchy and your headlines punchy and energetic, and you’ll stand the best chance ever of getting a toe in the newsroom door.
Empowering Employees to Help You Go Green
There is enormous potential in ramping up your company’s environmental profile, particularly if you involve your employees from start to finish.
How to Raise Your Profile Through PR
Be bold, be willing to share, and you can be as big as you want to be with the help of smart PR.
