Author Profile
B.J. Hinshaw
Areas of Expertise: Entrepreneurship, Writing
Biography
B.J. Hinshaw is a freelance writer based in Davis, California. He holds MAs in cultural geography and creative writing, and has previously been manager of a small business in London, England.
ARTICLES BY B.J. Hinshaw
Going Native: A Guide to Native Advertising for Small Businesses
Its no longer enough to simply position your product in front of potential customers, cross your fingers, and hope for a hit. Now you have to earn their loyalty and trust by telling them stories they want to hearand share.
3 Signs the Marijuana Industry Is Booming
When it comes to investment opportunities for cannabis, the sky is pretty much the limit. Here are three reason why the pot industry is booming in 2015.
Modern Media, Timeless Talent: The Search for the Ultimate Diva
Famed voice coach Gary "The Maestro" Catona is launching "The Ultimate Diva," an international contest and TV show designed to find the next female singing superstar -- and he's harnessing the power of modern social media to do it.
Tapping Tech Talent: Fixing the Freelance Problem
In today's tech industry, contract work is fast becoming the new normal. But if the worlds best engineers are all going freelance, how can technology companies find them?
Animate to Communicate: Use Online Videos to Engage Customers, Employees
With video, your message has a better chance of being heard, understood, and remembered -- by both customers and employees. The sooner you harness this powerful communication tool, the greater the advantage to your business.
When Tech Met Pot: How Silicon Valley Entrepreneurs Are Changing the Cannabis Industry
Today's tech entrepreneurs want to take pot somewhere its never been, and they have the skills and resources to do just that.
Holiday Helpers: Why Travel Clubs and Agencies Are Thriving
Despite the proliferation of Web-based DIY travel services, not to mention sites like TripAdvisor, why are so many modern travelers turning to travel agencies and clubs to help plan their getaways?
Sending the Right Message: The Evolution of Mobile Advertising
Marketers have rushed to capitalize on mobile advertising, but standard spray and pray advertising tactics have failed to deliver. Now a more focused, customer-specific approach is emergingone with enormous potential.
