Author Profile

Andrew McDermott

Areas of Expertise: sales, marketing, copywriting, strategy, business development,
Website: https://www.hooktowin.com

Biography

Andrew McDermott is the co-author of Hook: Why Websites Fail to Make Money and the co-founder of HooktoWin.com. Subscribe to his 5-day mini course and you'll learn how to attract and convert website visitors automatically.

ARTICLES BY Andrew McDermott

AllBusiness.com is a premier business website dedicated to providing entrepreneurs, business owners, and business professionals with articles, insights, actionable advice,
and cutting-edge guides and resources. Covering a wide range of topics, from starting a business, fundraising, sales and marketing, and leadership, to emerging AI
technologies and industry trends, AllBusiness.com empowers professionals with the knowledge they need to succeed.

Author Profile

Andrew McDermott

Biography

ARTICLES BY Andrew McDermott

Why Customer Loyalty Is Bad for Business

Most companies would kill to get a loyal customer. But customer loyalty is a huge liability. A horrible disaster waiting to happen. Here's why.