Advertising, Marketing & PR

Also: would you get the Taco Bell logo tattooed on your butt?

Pinterest is the hot, new social network that feeds people's creativity and also shows off your products and services in a very cool visual way. Since its launch, I've been a big proponent...

Many small businesses view branding as something that only big corporations need to worry about. Nothing could be further from the truth.

When I look for advice and information on how to drive change, I turn to the smartest and most reliable people I know: My friends.

In other franchise news: Quiznos fights for survival, but Subway continues to eat its lunch.

Quality content is vital to your online marketing strategy. And getting it doesn't have to be as expensive or time-consuming as you might think.

The recent redesign that Twitter rolled out should be an indicator for small businesses to get ahead of the curve with their social media campaigns.

All it takes is one good story to sell a client. But that's one story more than many small-business owners have to tell.

If your Web site and online campaigns aren't optimized for mobile users, you may be losing customers.

Adding value isn't about building a better mousetrap, says John Jantsch. It's all about giving customers an experience they can't get anywhere else.

Your blog can be a powerful SEO tool. Here are some tips to optimize your blog correctly to maximize its search rankings and traffic.

Want to be recognized as an expert in your field? Here are five ways to get started -- and to help your business soar to new heights in the process.

Too many small-business owners waste valuable networking opportunities. Carol Roth offers five proven tips to make the most of your next networking event.

Also this week: Japanese families adopt fast-food dinners as the newest Christmas custom, and Burger King cries foul over a "degrading" TV commercial.

Quora isn't a well-known social networking site, and that's a pity. Here's why I think your business should learn how to take advantage of it.

You wouldn't take your clients to dinner and serve them a fast-food meal deal. So why would you burden your small business with an "instant" website?

The holidays aren't just about maximizing sales, they're also about contributing to your community. That's good for everyone, including your business.

Critics claim that Google's search-engine formula is a rigged game. But Harry McCracken says the anti-Google conspiracy theories don't hold water.

From email marketing to social commerce, here are 10 hot trends that every tech-savvy small business owner should be following in 2012.