I love this post from Presentation Zen called Zen: Obento, Zen Gardens, and Presentations. I really like the Presentation Zen blog. I do a lot of presentations and have increasingly become a big fan of the simple and compelling style (versus cluttered and tiresome).
It is a beautiful post – well composed and with appealing pictures. A good model for communication that is simple and compelling. Do you have a meeting coming up? Take another look at that PowerPoint before you deliver it. What does it say?
The design is important. Sometimes we don’t get how even internal presentations need to be compelling to communicate what we intend. I was looking at a brief PPT that a client of mine created for an internal meeting. It had about 10 slides and created to communicate the essential elements of the company’s brand to an internal team of people.
The ten slides were made up entirely of bullets. The first nine slides were just a white background with black type. The tenth slide had a couple photos and some color, but was still a page filled with bullets.
The presentation told me this about their brand:
1. The presenter does not get the brand yet.
2. They did not communicate the brand to this internal team – their message was not received as hoped.
3. They don’t get what being brand consistent means. (Most companies don’t.)
I wondered: Are current customers and prospects seeing a white background with black bullets when they talk to company employees?
I wondered: The company is pretty successful right now. What would happen if the employees got it? What if they communicated – everywhere – in compelling and simple terms?