Ok, how many company presidents go right to the source for product innovation and authenticity? Does Howard Schultz travel to
Well, you get the idea, but let’s listen to Matthew Baizer, President & CEO of ZAO Noodle Bar, on The Franchise Show, and learn how his field work on the streets of
So who is this eclectic customer? Matthew points out that ZAO fits perfectly into university-dominated environments:
ZAO demonstrates a critical due diligence consideration: in evaluating franchise concepts, don’t swim with the herd (mixed metaphor—run with the fish?) Another dry cleaner, another taco shop, another florist? Maybe, but make sure they’re fashionistas, not only on the cutting edge of what’s new today, but just as importantly, what’s coming next.
You want a CEO who takes it to the streets — that’s where fashion and food is happening. And if you’re considering going into the restaurant business as a franchisee, it’s where you need to start, too.
In choosing the right franchise opportunity and putting it in the right location, let’s get it right—right from the beginning!
Hear Jeff live on The Franchise Show every Friday at , and 24/7 in the archives. Jeff comes from 25 years in the franchise industry with such high-growth companies as McDonald’s, Blockbuster (where he was also a franchisee), Payless ShoeSource, and Quiznos, and is a graduate of Hamburger U! He was also named one of TALKERS Magazine’s Frontier Fifty.