A suggestion box is a really good idea for your business. It can help you get valuable feedback from your customers — feedback that they don’t normally think to share with you. Here are some tips for success.
- The suggestion box should be in a location where it is easy to see and contain plenty of premade pads and pencils to make it easy for your customers to contribute their opinions.
- Sales personnel should be trained to prompt customers at the check out.
- If at all possible, offer an incentive (monthly drawing or free gift) to customers who do take the time to provide their feedback.
- Use the feedback provided to add to your product offerings or improve your business.
These suggestion box “suggestions” apply to a brick and mortar business. But what if you don’t have a brick and mortar location? You can still use a suggestion box. Just place a link in a prominent place on your website and call it your suggestion box.