At least once a week I hear the comment, “My partner and I are finding it difficult to hit the pavement and act as salespeople in addition to running our small business.” And then the question, “Is hiring a contract salesperson the right option for my company?”
Most small business owners don’t consider themselves to be salespeople. Being a salesperson conjures up a lot of negative images in most peoples minds. My advice? Get over it. You are the best salesperson your company will ever hire.
A better approach is to outsource some of your administrative and task related stuff and do the sales yourself. We are all salespeople. And if small business owners can’t be salespeople, we shouldn’t be small business owners.
Sales are what will make your cash flow and keep your company alive so you can do all the other things you want to do. Consider the option of outsourcing your sales very carefully. And never forget, people do business with people — not companies.
Who will be the person building those relationships? You — or someone else?
Need More Help?
The Sales Bible by Jeffrey Gitomer is a great tool for your toolbox. Jeffrey’s style makes it easy for you to learn all the great techniques and tactics included in this book.
You Can’t Teach a Kid to Ride a Bike at a Seminar This book by David Sandler is a real jewel. It will walk you through the Sandler Sales Institutes’s 7-Step System for Successful Selling. You’ll be surprised at how easy it can be to sell. Pick up You Can’t Teach a Kid to Ride a Bike at a Seminar from amazon.com today.
What tools do you recommend? Tell me about them by leaving a comment below.