When you’re trying to determine if there is legitimate interest in your product idea by shopping it around to different companies, it’s not always necessary to build a prototype. Sometimes it is – you may need “proof of concept.” But more often than not, if you’re just trying to figure out if anyone is interested, you can do so by putting together a sales sheet.
A good sales sheet should function like a billboard does when you’re driving down the highway: it’s clear, informative, and intriguing. You look at it and understand what product is being sold to you completely. Great sales sheets communicate an idea very clearly! Before I recommend several resources for you to use when designing a sales sheet, I want you to be clear on several fundamental details.
Although the design of each unique sales sheet may differ, every sales sheet should have a one-line benefit statement at the top, a photograph or drawing of the product idea, and your contact information. Before sending a package to a company with your sales sheet enclosed, make sure you’ve contacted them first. When you do send your sales sheet over, make sure to include multiple copies. You may want to send an e-mail with an electronic copy as well. And of course, before sending anything about your product, make sure to protect yourself. Maintain an inventor’s journal, file for a provisional patent application or real patent.
You could hire a graphic artist to design your sales sheet. Make sure to provide them with clear guidelines about what you need and what the design should feature. That one-line statement should leap off the page! It should also appear very professional. I’ve had my sales sheet designed by James Shehan of Type Visions for the past decade. Check out his stuff. He’s affordable and does great work. You could also contact your local junior college and ask to speak to a graphic arts professor. Who is the best student in his or her class? I used college students to design my sales sheets many years ago. Whatever you do, make sure to balance your budget with the quality of your sales sheet and what’s designed!
Your sales sheet is another first impression. Get it right.
Stephen Key is a successful award-winning inventor who has licensed
over 20 products in the past 30 years. Along with business partner
Andrew Krauss, Stephen runs inventRight,
a company dedicated to educating inventors about selling their ideas
and the skills needed to succeed. You can listen to the weekly radio show on inventing. Get In The News, list your invention to have media outlets find you for news stories.