The difference between good and great is enormous (ask Jim Collins if you don’t believe me). It’s true in business and it’s true in writing, ergo it’s true in business writing. Fortunately, integrating some crucial principles into your business writing can zoom your writing along the path toward greatness.
Michael Stelzner of the must-read Writing White Papers has posted 10 Laws of Persuasive B2B Writing (by the way, if your goal isn’t to persuade, stop reading right now and dissolve your business). The principles that Stelzner lays out get at the heart of effective business writing, emphasizing creating action and driving results. So let’s get to it. Here are Stelzner’s key fundamentals.
To get readers attention your writing must be:
To get readers involved your writing must be:
To tell readers what to do your writing must:
Click thru to read the fine print of Stelzner’s post with commentary and examples on each point.