Sometimes I think that the smallest details in life are the most important – the small details we often overlook in favor of the “big picture.” In dealing with people with whom we do business or want to do business with, the smallest of details, like a first impression, are crucial. Because frankly, sometimes you don’t get a second chance. When you first present your idea to an individual, a company, whomever… you need to do so in the very best possible light.
There are a number of different ways of doing so, some of which I’m going to list a few of those ways here. Ask yourself, “Which way makes the most sense for my specific product idea?”
You could create a YouTube video to explain the benefits of your idea in a visually stimulating and creative way. You could hire a professional graphic artist to draw or render your product idea and create a sales sheet, or you could build a prototype of your idea, photograph it, and use that image on a powerful sales sheet.
Whatever you do, first go to the website of the company you want to submit your idea to. Do your history. What do their products look like? How do they present their products? You want your product to look like it could easily fit into their existing line. Model your presentation of your idea appropriately! You might have to change this presentation for every new potential licensee.
Make sure that you appear legitimate. Have a business card and website that are professional and easy to use. Remember, when people first meet you, they want to be convinced that you are trustworthy, confident, and know what you’re doing. When you meet a business contact for the first time, make sure your appearance is professional as well. If you’ve done your history, feel free to casually drop in some of the knowledge you’ve attained about him or her, and/or his or her company. And always, follow up with a thank you note or e-mail explaining how nice it was to meet them! You can’t go wrong.
All these little details add up to create the “big picture”! Make sure to take the time to address all of them.
Stephen Key is a successful award-winning inventor who has licensed
over 20 products in the past 30 years. Along with business partner
Andrew Krauss, Stephen runs inventRight,
a company dedicated to educating inventors about selling their ideas
and the skills needed to succeed. You can listen to the weekly radio show on inventing. Get In The News, list your invention to have media outlets find you for news stories.