We hear about people getting great results from blogs, yet many professionals new to blogging aren’t getting the results they want or expected. Why is that?
People will naturally focus on whatever they feel most comfortable with their blog. If a professional likes writing, they’ll focus their time and energy on the blog content.
If they are technically inclined, they might focus on the design of the blog, or search engine optimization.
To be really effective, though, there are four critical elements that must be in place to have a great business blog:
You must pay at least some attention to all four areas. For example, if design isn’t your forte, you still need to carefully consider the placement of your subscription form, which widgets you use, which are distracting, and how to have a nice, clean layout.
Likewise, you might love the techy side of things, but not feel confident about your writing skills. There are myriad sources of content for your blog and you need to have an editorial plan to be successful.
Not participating in the blogosphere may limit your ability to drive more traffic and no call to action will result in few real results. You can see, to ignore any of these four areas is to leave your blog vulnerable to underperforming and potential failure.
We were recently interviewed about how to avoid business blog failure. You can listen to a replay of the blogging program here.