I went to a small specialty store yesterday, part of a group of four stores in the LA area. I walked in. Two associates sized me up…and didn’t say a word.
Hmmm. What happened to that great word hello? That start of a relationship. That building of loyalty – me to them and [hopefully] them to me. That budding building of their customer service experience and their brand. It didn’t happen.
Specialty store, you let me down. You broke up with me before we even had our first date. You told me I wasn’t worthwhile.
So, like a jilted lover, I grabbed what I needed and checked out. You could barely look me in the eyes at the cash wrap, like a dog with its tail between its legs, knowing it did something wrong, but unable to undo it. I took it in stride, knowing I was worthy of better.
I got out of there and never looked back. Sure, I miss what your store offers. You had it going on from that perspective. My friends all agreed. But I couldn’t take the attitude that went along with the goods.
So I’ve moved on, to a store where people greet me and welcome me when I walk in. A place where they reach out and help. Where they engage. Where they try to understand my needs, then offer solutions. A place I feel comfortable in and a place I recommend. And recommend often.
I think I’m in love.
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