by Richard Banfield
“I would like to share a disturbing little secret with you. Almost 70% of the people you do face-to-face business with will never speak to you again.
It’s not that they didn’t like you or get value from your services. It’s simply that they just don’t care. They’ve got other things on their mind: the kids need new clothes, the toilet needs repairing and the car’s making that strange knocking sound again. And, of course, there is that big report due tomorrow.”
– I love this quote, ‘…it’s not that they don’t like you; rather, they have simply forgotten you.’ Why do I love it? It makes the point that your customers will forget you so that you had better get off of your butt and remind them that you are there. It’s been proven time and again that you will do much better financially by cultivating existing customers rather then pursuing new ones and referrals are an important part of the equation. So look for those referrals and build that business. -ed.