Scott Stratten wonders if, when you’re asked what you do, you say, “I run a small business.” There may or may not be advantages to describing your business as “small”. It depends on whether the person listening thinks small businesses give better service than large ones or not.
Stratten reminds us, “There is nothing small about running a small business. Usually it takes a bigger effort than the large businesses. You have to act as Accountant, President, Sales and Marketing.” And I might add HR, IT and Purchasing to the list of hats you wear.
I’m going to start following his advice when talking about my consulting business. He says,
Instead of running your own tiny writing company, how about you run a communications firm? The issue is, when you use the term small. it’s up for the listener’s opinion. How do they define small?
I found Stratten’s post through Scott Allen, who offers some more good advice about being “small” in Competing with the Big Boys.