In recent years, many small business owners have shied away from yellow pages advertising. It’s just too expensive and doesn’t provide a good return on investment for a lot of them. But the yellow pages just moved back to the future.
The yellow pages are finally getting Internet-savvy. After years of fruitlessly trying to sell ads on their own Web sites — which get relatively few visitors — many of the directories have begun reselling ads to their customers on bigger, high-traffic Web sites such as Yahoo and Google Inc.
Now may be the time for you to consider placing an ad for your business. Read more about surfing the Yellow Pages.
What do you think? Now that the Yellow Pages are more tech savvy would you consider advertising in them? Leave me a comment.