Our busy working mother Kristen Brown had another hectic month, but this month she got to do something that some of us may never get to do: tout her products to the stars.
I spent the first part of the month in Los
Angeles where I was the presenting sponsor of a media and celebrity gifting
suite for the Oscars. I made some
amazing connections and the Hollywood demographic is definitely in dire need of
a product and service like mine that helps protect the body against the
negative effects of stress and provides tips and ideas for lifestyle changes
that promote work/life balance.
Through great networking, Kristen was able to get her product out there in front of people who just may be able to push her company to the next level. As you know, positive feedback from Hollywood can really create great press for a company. Kristen says now she has to just sit back and wait to see if the press will turn into sales.
In the meantime, she will be attending some trade shows in various cities, including Los Angeles and Chicago. This will bring about additional income, and will fill in the time she has to wait to hear back from the large chain that had expressed interest in carrying her product.
Having spent 15 years in corporate America in
the retailer and vendor world, I know how long these things can take so
exercising patience in the meantime and trying to work any angle I can find to
fill the financial gaps. I have secured
a business loan to help me get started with the large retailer
relationship. It terrifies me to have
to put my personal assets on the line, especially being a widow mother, but I
am confident in my plans and ideas. I
know I have to “go big or go home” as my dad says.
Kristen adds that if she were not to follow this dream of hers, she would wonder about the ‘what ifs’, and this is something that most entrepreneurs to whom I’ve spoken have felt at some critical point in their business. I’ve often heard that the difference between a business owner and someone else is the business owner took the idea and the plunge – without that plunge, the idea means nothing. While Kristen waits, we will, too, with our fingers crossed!
Kristen is facing the crisis of time management this month. As you may recall, I posted about this last month as well, because each of our busy mothers has the same issue: how to get it all done in a short period of time.
I am also getting my master’s degree and it’s
finals time – which means three papers to write along with all of the
business-related tasks I need to accomplish.
I am also starting to do more writing (the reason I wanted to own my own
business in the first place) and hope to start submitting things to magazines
and publications in the next week or two.