Yahoo! has announced they will be retiring their auction platform as of June 16, 2007 for the U.S. and Canada. Specific details can be found on their announcement page (link here).
I can’t really say this is much of a surprise. Yahoo! has not come off as a serious contender in the auction market. It was a good place to sell certain kinds of items, but overall it was never an auction platform with substantial traffic like eBay.
About two years ago, Yahoo! did away with all the fees associated with their auctions. After some initial jubilance from sellers, everyone came back to earth and realized that Yahoo! wasn’t going to provide the auctions with more exposure or to attract more buyers to the platform. The link to auctions at the time was buried at the bottom of the page under “More Yahoo! Services”. I’m not sure anyone has ever figured out what they were thinking other than “if we attract more sellers, the buyers will come” (which obviously didn’t happen).
Last May, Yahoo! revamped their home page and relegated the auction link off the main page completely. That was certainly writing on the wall wasn’t it?
Perhaps no one can compete with the 800 pound auction gorilla – eBay. I see eBay as kind of the ‘Google of the auction market’. Lots of smaller competitors, but no one seems to be able to take away a significant share of their dominance in the market. So it looks like we auction sellers now have one less place to ‘peddle our wares’.
Tags: Yahoo! Auctions, Yahoo! Auction Selling, eBay Auctions, Online Auctions