One of the things you can always do to garner some good solid coverage and provoke good discussion is to write an op-ed. I’ve talked about writing op-eds previously and I encourage all my clients to try to pen at least one or two that can then be pitched to different newspapers.
Here are some key things to remember about op-eds:
1. Average length is 600 to 750 words
2. Need to very focused and if possible use some compelling facts, and figures to substantiate your take on the topic.
3. Don’t use acronyms or jargon and make the op-ed reader friendly by explaining why this issue affects them
4. Always offer your take or your solution to the problem or issue you’ve detailed.
5. Make your op-ed come full circle. What that means is to make sure whatever issue you raised in the opening paragraph you re-address in your last paragraph.