I love reading about innovative companies and the way that these companies make it easier for mothers to return or to remain at work. In one previous blog post ( http://www.allbusiness.com/blog/WorkingMothers/11535/005635.html) I wrote about one company that allowed mothers to bring their newborns into the workplace; the lady in charge even set up a "nursery´ of sorts, providing cribs for the children so that they could nap, and she allowed mothers to "swap´ babysitting as needed when another mother was called to a meeting.
Tonight I was reading an article online about one of the best companies to work for according to Working Mother´s Magazine; the magazine runs this survey each year. (You can read the article here: http://www.timesdispatch.com/servlet/Satellite?pagename=RTD%2FMGArticle%2FRTD_BasicArticle&c=MGArticle&cid=1031785022785&path=!business&s=1045855934855)
An interesting idea caught my eye. Bon Secours Richmond Health System sells bread and milk so that mothers don´t have to stop on the way home to buy these items.
Now I know this isn´t practical for all companies, but what a great perk is this? How often do you sit at your desk writing up a quick list of items that you either forgot at the store over the weekend or that you ran out of halfway through the week? The idea of commuting home in heavy traffic, stopping to pick up your child, and then making yet another stop to pick up the few groceries that you need just to get through the night is daunting, to say the least. You begin to wonder if you can get by without the eggs, or the cheese, or the milk that you need for that night´s dinner or for breakfast the next morning.
So while I understand that setting up a store of sorts is not practical for all businesses, I found the idea interesting enough to share. My feeling is this: If by sharing the creative ideas that some businesses use to attract and keep working mothers makes a few more businesses consider the creative ways in which they can attract and keep working mothers, then I´ll be happy.
If you work for a business that uses creative measures for these purposes, drop me a line. I´d love to share them in a future blog.