From Church of the Customer comes word of a study by The London School of Economics and The Listening Company showing that positive word of mouth advertising pays dividends:
A 7% increase in positive word of mouth unlocks 1% additional company growth
A 2% reduction in negative word of mouth boosts sales by 1%
Companies with above-average positive word of mouth grow four times as fast as those with below-average positive word of mouth
If you´re committed to improving the customer service experience in your organization or implementing customer relationship management (CRM) or just want to increase sales, this data can support your cause.
If you have run into resistance within your organization about improving the customer service experience, click on the links above and follow them to the study itself. Use the data to buttress your case (but remember, as my first sales manager said, “facts don’t sell, benefits do.”)
delivers cancer information formatted for your cell phone, BlackBerry, PalmÂ®, Treo"?¢, or PDA (personal digital assistant) using wireless Internet access.
This could be especially useful to medical professionals, patients, and their caregivers. If you know someone who is having their own cancer experience, have them contact us. With the exception of the books we sell, our patient services are free.
Lagniappe: I first stumbled across this interactive newspaper generator last Monday on Steve Rubel´s blog, Micro Persuasion. (It also cropped up on Problogger.)It allows you to create your own article, then save it as an attachment so that you can e-mail it. I´ve been using it to provide congratulations and thank you´s in the past week and response has been very positive. Enjoy.