There’s a lot of talk about Web 2.0, but little is being done about it outside of the consumer technology world. Even in tech, if it’s not about consumer products, companies are slow in adopting it. Most websites are still just “Web 1.0”, displays of content for visitors to read. Web 2.0 sites are different because they engage visitors in exchanges.
Heard the expression “conversational marketing”? That’s Web 2.0, and as conversation implies, it’s two-way. Think of blogs and forums. Most business owners at least understand their application to business. But what about “social networking”? You’ve probably heard that phrase, too, but if you’re a small business owner, you don’t quite get how that could apply to your business.
Anita Campbell reported recently on a Bredin Business Information study that says SMBs (small to medium-sized businesses) are hesitant about using these tools for business purposes. She suggests that when more of the “big guys” start marketing with Web 2.0, small business will follow. What do you think?