by Steve Jackson
“I couldn?t agree more with the headline of this article, and it?s one I?m afraid I can?t take credit for. I found this line in Paco Underhill?s book, Why We Buy?The Science of Shopping, and found myself comparing many of the things he has measured in the retail world to the tests I?ve done with online, visitor-based activity.”
– Any serious website tracks their traffic and I am sure most of you out there do. But what do you do with the information. Here is the answer, improve your conversion rates. This article by Steve Jackson gives you a step by step process that you can use to improve conversion rate so check it out! -ed.