Many people talk about referrals as if they’re the Holy Grail of getting new customers. And in fact, a lot of companies rely on referrals as a large part of their new business development.
Still, most people get referrals wrong. They don’t understand how referrals work and how they happen. Too many people see referrals as something they can create or make happen. The truth is, referrals are a natural outcome of how you do business. You can influence them but you cannot control them.
This new white paper, Never Ask for Referrals shows us why we really can’t make referrals happen and how asking for them can actually hurt our business. It’s a fast read (4-5 minutes). Take a look. Then let me know what you think.