Ok, you know why you haven’t started writing your book. Do you know why you need to write a book? (if you missed the first part of this article click here.)
Why You Need to Publish a Book
Here are a few reasons why writing and publishing a book is important to you as an independent professional, small business owner, or solo-preneur:
1. Having a book, whether in digital, soft-cover, or hard-cover establishes you as an expert in your field.
2. People buy from people they know and trust; reading your book is one step in creating client confidence and relationship.
3. Once people buy and read your book, they will want more of what you have to offer in the way of services and knowledge. Your book can attract readers into your sphere of potential clients; once they have bought your book, they are ready to buy other services from you.
4. Having a published book is a great marketing tool, and people will actually pay for your expertise.
5. Books are one of the major sources of passive income for professionals; once it is published it can continue to generate sales for you, over the years and while you sleep.
6. If you don´t get a book out soon, your competitors will have the edge, because many of them already have one and even two books out.
7. If you are a speaker, they make great bonus gifts and back-of-the-room sales.
8. They provide a platform for you to expose your readers to your mind and your heart, showing not only what you know, but how much you care. You can reveal your deepest philosophies through your writing, as well as your personal stories.
3 Solutions to the Book-Writing Problem
Of course, there is no problem if you´ve got a lot of money. You just hire a book writer. There are many of them listed at Elance.com. Some professionals do this, especially when they need to get something published fast and there are not a lot of complex issues to put forth. But is this really what you want to do as a professional who has an important message to convey?
Here are a list of solutions:
1. Hire someone to write your book for you (you can always rewrite it in your own voice and add your own stories). When finished, hire a publisher and then a publicist to market it.
2. Hire a writing coach who will walk you through the steps, chapter by chapter (again, for a substantial fee). Then when finished, hire a publisher and a publicist.
3. Bite the bullet, put your business on hold for a few months, and devote your time to just getting it written. You will have to turn it over to a book designer and get it formatted; search for the right publisher such as self-publishing or print-on-demand services, and then market it yourself.