by Matthew Syrett
“One of the promises of interactive marketing has long been its ability to create intimate relationships with our customers. As a promise, it has been largely unfulfilled. The consumer experience of these relationships is typically lackluster, and the marketers? gains have been on the whole unremarkable.”
– Failed marketing is related to,”widespread poor execution rather than a lack of true potential.” It should be noted that poor execution is why most businesses fail. Another comment,”…an obsession with body counts rather than with the ultimate value of the program.” Reminds me of the attitude during the dot-com bubble. It all seems to come down to lessons learned. Learn from your mistakes and the mistakes of others and you are less likely to repeat them in your marketing efforts. Most of all, don’t be afraid to try. -ed.