It is odd how there are some business people who don’t reply to e-mail from people they know – even from clients or vendors. Have you noticed this?
I contacted a vendor of mine recently to give him an update on somthing, and he didn’t reply to my e-mail, even though I had a call to action and this was the second e-mail I had sent him with no word back.
Here’s why it is important to reply – there really are spam blockers out there and things that you think are going to people you know, may not be. It is wise to follow up with a phone call for any important correspondence to make sure the other party knows you sent them a note. Someday this won’t be an issue – but for now, you can’t assume that an e-mail you send will arrive at its intended destination. That’s good for sales professionals because it gives us a legitimate reason to call as a follow up, but it also takes time and effort.
I’ve been guilty of thinking I replied to an email but didn’t, or planned to reply, but hadn’t. I”m working on this one, too – so that my communications are professional and follow a consistent process.
In the meantime, I’m going to call my vendor this time, since he hasn’t replied to my past two emails.
Where can you improve on your communication? Why should it be so hard for a customer or prospective customer to get a reply? What will you do about your own process so that it is fool proof?