“In general, we’re going to decline opportunities for a couple of reasons. First of all, no matter how clever and elegant an invention might be, it’s not likely to be a commercially viable innovation unless the value proposition to the targeted user is powerful. In the incredibly competitive world of consumer products, the value proposition of most inventions is insufficient. Secondly, for some inventions and inventors, we simply can’t add enough value to warrant our receiving our targeted return on investment.”
From this Dispatches Weblog post.