Wow, Starbucks – you have again impressed me — and you wouldn’t think that could happen with an old customer. It seems that marketers are always trying to impress the NEW potential customers – look at Comcast – with special amazing offers for FIRST TIME customers – hey, what about the rest of us loyal folks?
I attended a meeting yesterday at Starbucks world headquarters, and when leaving the building, I stopped for a coffee (duh) in the coffeehouse there in their building.
If you have a question about something you’ve bought at Starbucks, why not ask the people who are in a stone’s throw of the corporate types? So I did.
I’ve had a Barista Espresso Machine for eight, going on nine years (that’s amazing itself, since it’s been to the East Coast and back – put in storage, and now used all the time). It needs to be cleaned and I wanted to make sure I learned how it should be done right.
What I didn’t expect was a woman named Carrie (or Keri?) who dropped everything to explain to me the ins and outs of the machine – things I didn’t know years later – and, when I explained about a problem with the place that the coffee goes in (don’t know the name of the handle thing) – she offered to replace it. No charge.
I left with a big smile on my face, loyalty to Starbucks forever, and here is my question as it relates to selling – what is that worth to Starbucks?
McDonald’s coffee doesn’t have a thing on you, no matter what Consumer Reports says.
Not to mention, while I was there at Starbucks headquarters, I was aware of a child care center on premises, with a big playground. Nice!