Who would have guessed? Marketing genius Sean D’Souza of PschycoTactics.com has cracked the code. Over hundreds of generations, Santa remains strong. Can you learn from his success? According to Sean, Santa’s secrets are:
- Solid branding
- Build trust by giving first
- Know your customer
- Reactivate dormant clients
Sound familiar? You can follow along as Sean details each step Santa has taken to become a marketing master and learn how to apply them to your business. He’s willing to share Santa’s secrets with you (and provides some great cartoons you can use too). It’s a quick and delightful read. Pick up your copy of Ho! Ho! Ho! Why Santa’s Marketing Works Better Than Yours (PDF) right now.