If your home-based business has an e-commerce website, there are few things more important than gaining inbound links (aka ‘Back Links’ or ‘One Way Links’). Why are these so important?
Of the three major search engines, Google places the most importance on inbound links, but it is believed the other two (Yahoo and MSN) also weigh inbound links as positive factors in ranking your site.
A long time ago, when Google founders Larry Page and Sergey Brin were grad students at Stanford, they wrote the original paper which provided the framework for what became the Google search engine.
Inside this paper they compared the web to the academic world. In the academic community you have academic papers (research papers, theses, dissertations, etc). Each paper usually cites other papers. They noted that the more often an academic paper is cited by other papers, the more important it must be.
Carried over to the web, this means that the more inbound links you have (citations), the more important your site must be. Factor in the relative importance of the linking web pages and you have the idea behind Google’s ‘page rank’ (which is still an important part of their algorithm).
That aside, links are the backbone of the web and links are how search engine spiders can find your site initially and add your site into their index.
What does this mean to the web-based business (or any website) getting started? Get Links! Lots of them. Best links are links from sites that are relevant or complimentary to your site.