Good question, I thought. So I asked Konrath, author of the popular Selling to Big Companies who launched GBTWF nearly a year ago, published the free e-book Get Back to Work Faster, and then published it again last fall as a paperback. Jill has plenty to say on the subject, so I’ll share some of her thinking now and the rest in another blog post later.
“It all started because my brother lost his job,” she explains. “He’d been in his field for 25-30 years and it was all he’d known. He’d never been job-hunting. I saw someone who was devastated by his job loss and lacked the knowledge and the direction to pick himself up and move forward.”
She thought initially she’d write a brief e-book, “but it turned out I have a lot to say because I’ve been unemployed for 25 years. When you are self-employed you are unemployed and you have to learn to be entrepreneurial and to create opportunities.”
It’s a different way of thinking, she says. “I knew I had unique qualifications … I knew that getting a job is all about selling yourself. I know how to create opportunities out of thin air.”
She views job-seeking as what selling is all about – pursuing prospects who aren’t thinking of you at all, but you know your poduct or service can have a significant impact on their business. “That’s truly what I know and that is what job-seeking is,” Konrath says.
More than 1,000 people have registered for each of her webinars, the first of which featured Keith Ferrazzi, author of the best-selling Who’s Got Your Back and Never Eat Alone. She followed up with Dan Schawbel, author of Me 2.0: Build a Powerful Brand to Achieve Career Success and has featured a powerful guest each successive month. Next Thursday’s presentation is by sales leader Kelley Robertson on “Selling Yourself in an Interview.”
How has she selected her guest presenters? “That was easy,” she says. “It was people who had fresh perspectives – no long-term career coaches. People who understand the new reality.
“It’s got to be refreshing,” she adds. “I have no tolerance for anything that has been hashed over a zillion times. If it’s not fresh and vital today, it’s not worth talking about.”
Those of us who know Konrath also know she’s an intensively collaborative, giving, and dedicated person who has built a tremendous reputation for no-nonsense sales leadership. Read more about her and the GBTWF program in my next blog.