I am the general manager for Workplace2go, a leader in
one-stop shopping for name brand on-demand services, and am accountable for
defining and driving Workplace2go’s go-to-market strategy. I have 19 years experience in the software,
hosting, and telecommunications industry.
The majority of my career has been focused on the business aspect of
software. In other words, how does a
business effectively use software to improve its business? I’m passionate about using software to
improve a business rather than implementing technology for technology
sake. I am not a bits and bytes person –
there are plenty of people well versed in the inner workings of IT.
My blog is focused on how software, even more specific,
information can improve your business as well as the different options for IT
ownership. Most small business owners
wear many hats and their least favorite is often IT. It is difficult for most people to understand
technology because of the extensive use of acronyms and other terms unique to
IT. It’s like learning another language
for most people – who has time for that?
Through my experience running Workplace2go as well as my
consulting experience, I’ve learned a great deal, in some cases the hard way,
about using information technology to improve sales, customer service, and
reduce costs. My objective is to share
what I’ve learned and explain how information can help you improve your
business. My initial topic introduces
you to the option of “renting” software rather than buying it.
Why buy software when you can rent?
Renting software is commonly referred to as Software as a service
(SaaS). SaaS is a model for using
software as a subscription service instead of buying the license and installing
the application files on a local computer from a CD, or increasingly as a
download from a vendor website. I am a
big believer in SaaS, but I tried to be somewhat objective.
According to a large technology analyst
firm, key characteristics of SaaS include:
access to, and management of, commercial software.
- Server management
from a central location rather than at each customer site.
Software delivered as a service generally is priced on a per-user basis
for each application, with billing managed by a major credit card or invoice.
Sometimes there are minimum user requirements, minimum subscription time
periods, as well as additional fees for setup, extra bandwidth and storage.
it’s for . . .
In the business-to-business arena, the SaaS
model is most often focused on the small-medium business segment. Unlike large
enterprises, smaller companies have:
- Little or no staff
devoted to information technology, and the employees they do have are often
stretched thin and are generalists in their knowledge and skills.
- Limited budgets,
particularly for capital expenditures.
- More fluid needs
for tools and people due to rapid growth and other changing requirements.
- Greater demands on
time, as most small business owners and their employees wear multiple hats.
- Growing propensity
to operate on a ‘virtual’ model, with employees working from home, at remote
work sites, or from rented office space that is shared with other businesses.