I have a friend, a Realtor named David Crockett. No, just in case you’re wondering, he doesn’t wear a coon skin cap, though he does resemble Fess Parker just a bit. And, David is an explorer, or better said, an entrepreneur. He created, with the help of the company for which I work, a blog community called Lake County Blog. It’s a multi-blog site whose contributors include members of the local community. David’s agency, The Crockett Team, sponsors the site.
Touting David’s ingenuity and resourcefulness is not really the point of this post however, deserving though he may be. It’s a term David used when we first met. He likened an individual blog to a single star out there in the vast universe. However, he said a blog community is like a galaxy of stars. Which is more visible to the naked eye? The answer, of course…the galaxy.
If you’re blog is out there on its own, chances of it getting traction in the now over 50 million blog universe known as the blogosphere is iffy at best. Something that will give you added visibility is joining a blog community or network.
There are different ways to do this. Blog networks exist which may allow you to add your blog. However, it’s been my experience that most of these are by invitation only. Another route to take is, while maintaining your own blog, begin writing for a network. Early on, for example, I wrote for Weblogs Inc and Creative Weblogging. Being a part of those networks helped lend visibility to my own blog.
You don’t have to be part of a formal blog network either, you can literally start your own. It’s called a “blogroll,” a list of links normally found on blog sidebar columns. If you haven’t already started a blogroll, here’s what you should do: Find other high-quality, high-trafficked blogs in your niche and add them. Most blog platforms make creating blogrolls a no-brainer, even for the least techie among us. Next, let those bloggers know you’ve added them. Don’t ask for a reciprocating link! DO NOT! Let me make that choice for themselves. If the quality of your content passes muster, then you may get either a blog post with a link to you or inclusion in their blogrolls. Over time, you will become part of a growing network, informal though it may be, but a network nonetheless.
Rule of thumb: Don’t blog alone! The blogosphere is a vast community covering every topic imaginable. Interact with other bloggers and become part of a network.