“By leveraging expertise in one field, you open opportunities in others, bolster cash flow, and inoculate your outfit against those inevitable downturns.”
“If you are fortunate enough to operate a business successfully over time, you will certainly be given the opportunity to meet the challenges of an operational downturn. Whether your business’s downturn is due to internal or external forces, you will be faced with the challenges that ultimately define your ability as a business leader.”
– Diversification, while not necessarily key to short term success, is key to long term survival. It is something that should be on your radar. Rebecca illustrates a good way to do this by using a “slight shift” in your business to keep you from straying to far from your core business. -ed.