If you know a young entrepreneur whose passion or career path involves media, marketing or technology, please pay this forward — it’s an opportunity of a lifetime. Do it quickly because the clock is ticking — the deadline is TONIGHT, 11:59 PST.
Anyone who wants to be cynical can stop reading now. Do big companies do nice things for many reasons? Of course. Do big companies hope their good deeds will receive press or whatever you classify blogs like this to be? Sure. But when your choice in headlines these days ranges from double digit unemployment to thousands of brown pelicans caked in Super Premium Leaded, it’s nice to share a business story that offers a smidgen of sunlight.
That story comes to you compliments of PepsiCo — the corporate parent of a few iconic brands you may have heard of like Pepsi, Gatorade, Frito-Lay and Quaker Oats. Their idea is simple. Most great ones are.
The PepsiCo10 is an innovation incubator that looks to connect young entrepreneurs and marketing/technology prodigies with those aforementioned brands, using today’s newest communication tools.
Twenty Gen Y’ers will be selected to pitch their original concepts for funding — whether they reside in the social media, retail experiential, digital or video gaming world — to a high powered panel of executives and judges back at Pepsico HQ.
Reps from OMD Ignition Factory, TracyLocke and Weber Shandwick will be among those evaluating the entries, picking the final ten “partners.” The criteria, beyond just the ability to sell product, is to align with PepsiCo’s “Performance with a Purpose” initiative — promoting the ever quaint notion of a sustainable, healthy globe filed with physically and intellectually robust humans. Kind of like Avatar without the hot blue chicks. With Highland Capital Partners and Mashable also on board, this is definitely not the last time you will be hearing about the PepsiCo10.
Who knows, maybe the Dalai Lama’s heir will be discovered? Or at least the next Chris Bogusky or Chris Mendola.
Incubator concepts akin to this one pop up every now and then. Unfortunately, very few, if any of those ideas ever get the opportunity to hatch. Barring a meteor striking North America, or another movie from Mariah Carey, these young birds will definitely get their chance to fly.
Far too few companies even bother to go through the motions of giving a hoot. Even if you don’t have anyone to share this story with, go have a Pepsi or a bag of Cheetos today. It’s good karma. And for you cynics out there, private jet fuel is expensive and corporate big wigs hate flying commercial, so do it for them.