We love the irony inherent in this item. A franchise that recruits heavily from college campuses is trying to convince students to give up higher education. College Hunks Hauling Junk has put out a press release arguing that business students should spend $95,000 to buy a franchise rather than pursue an MBA degree. “Going the franchise route can provide a fast and lifetime income that often exceeds the income of those with MBAs,” says the company. As proof, the junk removal business offers up franchisee Dan Ryan. “If I got my master’s degree it wouldn’t guarantee a job, especially in today’s job market,” he says. True, but you also wouldn’t be removing trash for the rest of your life.
Who’s laughing now? A few weeks ago, we told you about Hardee’s naughty “Biscuit Hole” commercials. Well, it seems that the TV spots, rife with potty humor and sexual innuendo, were a little to hot to handle for some franchisees. Boddie-Noell Enterprises, the largest Hardee’s franchisee in the country, has rejected the campaign outright and is trying to force Hardee’s to eliminate the spots in all markets, reports AdWeek. “Why in heaven’s name does Hardee’s want to put (itself) in a category that diminishes not only the product but the brand itself?,” Boddie-Noell chairman Ben Mayo Boddie complained in an open letter. Hmm, let’s try to answer that one. Maybe it’s to sell more food to its target market of young guys who relate to crass humor. Or maybe, just maybe, to snub its nose at self-righteous prigs who don’t get the joke.
KFC’s annus horribilis. Ok, we admit it, we were just looking for an excuse to use the phrase “annus horribilis.” And, no, it doesn’t mean horrible anus. But if Hardee’s wants to hire us to create its next TV spot, we’re certainly willing to talk. But we digress. KFC has had something of a disastrous year. First, the fast-food giant faced national ridicule for using beef products in its grilled chicken. And now comes word that a mild-mannered finance manager from Long Island, NY, figured out the 11 herbs and spices in KFC’s recipe. He even landed a book deal with Simon & Schuster to share the super-secret recipe with the world. Someone please stop the madness.
7 bankrupt franchises. The recession has been hard on everyone. And franchising is no exception. Here’s an article on seven well-known franchises that went belly-up over the last year. But guess what. Just because you declare bankruptcy doesn’t mean you have to go away. Just ask Bally Total Fitness.