From Michelle Obama to the cutest baby in a stroller, it seems that purple is everywhere.
In nearly every store, nearly everywhere you turn, there’s a purple statement.
I was in a Hugo Boss store last weekend and they had an entire wall display of purple – violet polos, lilac button downs, lavender cotton sweaters and plum pullovers. It was gorgeous.
THE REAL WORLD RETAILING TAKEAWAY
Keep your eyes on Michelle Obama.
I’ve often talked about the importance of studying, of seeing what is going on in the retail and fashion world, then taking your cues from that to stay current and on trend.
Look no farther than Michelle Obama. From couture to J. Crew, this woman has her finger on the pulse of fashion. And you can bet that millions of Americans are watching too, then buying what she’s wearing [as evidenced by the sellout of J. Crew outfit she’s wearing].
In these tough times, put your money on the sure bet. Michelle Obama is a stylista, and a style influencer. So keep you eyes on what she’s doing, then figure out how you can translate it into your retail concept.