Doing business online can often be like taking a leap off a building with one wing and a prayer. I know I’ve had moments where my mouse has hovered over the buy button and I wonder whether I’m making a good decision — or not. Your buyers do that too.
That’s why you should take some time to hop over and read the survey results ofTransactional Trust in Social Commerce.
The survey explored nine factors in determining trust between buyers and sellers. The things they want aren’t incredibly different as you’ll see from the survey.
And survey takers added some thoughts on how to build trust in online transactions. They are:
– Verified identity
– Valid contact information — street address, phone, web site and e-mail
– Online social presence
– Feedback from others you´re done business with
– Ratings as a simple way to aggregate that feedback
The bottom line? Don’t hide behind your online business. I’ll say it again — People do business with people, not companies. If you can establish trust at the “people level” you’ll do much better with your online sales.