“Prince Rabadash’s army lay close behind them, Anvard ahead. If they did not reach Anvard before Rabadash and his horde, their journey, their entire lives, would have been wasted. The horses, Bree and Hwin (both of whom could, of course, talk) galloped. Certainly both horses were doing, if not all they could, all they thought they could do; which is not quite the same thing. But a lion appeared out of nowhere and with the spur of terror; Bree now discovered that he had not really been going as fast, not quite as fast, as he could”.
This extract is of course taken from “The Chronicles of Narnia,” that fount of a million, simple and usually overlooked truths and it illustrates perfectly what it takes for some of us to be steered out of our comfort zone.
Perhaps of all the temptations we meet in life, money, power, sex, alcohol, drugs and fame,(but not necessarily in that order), the subtlest of all is the comfort zone, that invitation to settle for less, to go for content when the stresses of over achievement beckon. The way that takes you out of the comfort zone is the route less travelled by. Most of us when we come to that place where the two paths divide prefer the one that leads to safety, to warmth and to comfort.
Both in sport and in business, I have witnessed countless companies, friends, colleagues and team-mates that underachieved, despite having far superior skills and talents when compared to others who have made it to the top. The reason has always been the same; fear of leaving the comfort zone and entering into the unknown, the land potentially of failure and rejection.
All successful sales people have at least two things in common: The first is their attitude and the second is that they all expect to be successful and because they want it badly enough, they bring about its happening, i.e. fulfilled expectation.
The drive has to come from within because no one else is going to make us successful, they are too busy minding their own stores: From Einstein, an overused but highly significant quote: “The definition of insanity is to continue to do the same things in the hope that those things will miraculously achieve a different result.” In other words, “Keep doing what you are doing and you will keep getting what you have been getting “If you don’t like it, you have the power to change it.
My experience is that you cannot have everything you want but you can have anything you really want – you just have to work out what it is.
Jonathan Farrington is a globally recognized business coach, mentor, author, consultant, and sales strategist, who has guided hundreds of companies and thousands of individuals around the world towards optimum performance levels
He also posts his highly popular daily blog for dedicated business professionals HERE