If you have tried to get a domain name for your home based business lately, you probably already know that shorter domains are getting hard to come by – at least in the standard ‘.com’ domain forms. One trick to getting the domain name you want is to try hyphenating some or all of the words. For example ‘sendoutgreetingcards.com’ is taken but ‘send-out-greeting-cards.com’ is available (at least it was at the time of my writing this).
Hyphenated domain names have the advantage of being easier for the people to read. In the example above, the 4 words are clearly delineated and they stand out better for the human readers. There was a time when people though that also gave you an advantage for the search engines. However, most SEO’s don’t currently believe they make any difference. Most search engines can pick out the words either way.
If most of your business is online and comes from online sources such as search engines, paid advertising, and links, then hyphenated domain names probably won’t make that much of a difference.
The real problem with hyphenated domain names comes into play when you have to read off the domain name over the phone a lot. For example if you get leads, speak to them over the phone and then have to give them your domain name to go visit. Yikes! Or you get a lot of business from your business card where people must type in the domain name with all those hyphens. So if you get a good portion of your business offline, then perhaps a hyphenated domain name is not a good idea.
I have some hyphenated domain names in my home based business and the biggest problem is when I have to call tech support and read off the domain name! What about you? Do you have thoughts or ideas on hyphenated domain names?